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Hamburg, Aug 25, 2010 | Hermes-OTTO International

Bombay Brand Relaunches Full Collection in U.S.

Bombay Company, the iconic home decor brand, will debut its first full collection since its return to market last year with an assortment featuring best-selling archival pieces and fresh designs. Housed in the brand’s new penthouse showroom at 489 Fifth Avenue, the 250-piece collection revives Bombay’s tradition of offering a broad selection of globally-inspired furniture, tabletop, top-of-bed, embellished accessories, textiles, and gift and novelty items that are distinguished by classic styling and unexpected detail.

“We want to demonstrate our commitment to the marketplace and present a fully realized vision of the home lifestyle brand consumers know and love,” said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA LLC, which holds the exclusive license for Bombay products in the U.S. The assortment is adapted from Bombay’s long-established practice of offering product for every budget and every room. The collection is founded on wood furniture, embellished accessories and tabletop collections, but also offers small, value-rich items, such as packaged gifts and ready-to-assemble furniture.

Bombay is reintroducing many of its best-selling pieces for the relaunch, including the art nouveau D’Orsay table collection, Asian Garden dinnerware and the Montebello reverse-painted mirror. New designs reinforce the brand’s standing as an innovator in the global goods trend with updated old world pieces like the herringbone travel trunks, and more exotic items such as the sleek damask candle lantern. These everyday items are supplemented by Bombay’s popular seasonal products, such as the holiday florals and wedding collections, and its novelty range, which includes unique character tables, gifts and art objects.

As part of its relaunch initiatives, Bombay is also scheduled to debut a collection on QVC® Thursday, September 30. The one-hour show marks the beginning of a relationship between the Bombay brand and the leading multimedia retailer. Featuring 14 pieces that range in price from approximately $29.00 to $180.00, the line will offer an eclectic assortment of home décor and accents pieces. Hollands is scheduled to appear on the QVC broadcast to give viewers an inside look of the collection and its inspiration.

Once a multi-channel retailer with more than 450 stores and nearly $600 million in annual retail sales, Bombay has been repositioned for the wholesale market with programs suited to specialty, department and mass channels. Retail prices for the Bombay collection reflect the brand’s broad appeal with accessories that start at $7.00 and investment furniture pieces ticketed up to $1,500.00. Bombay continues to rank among the most recognized home décor brands, according to company research.

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