Singles' Day, the world's largest online shopping event, took place in China on 11 November. It was the eighth time the event had taken place. Since sales for this colossal happening first exceeded twice that achieved by the long-standing leader – America's Cyber Monday – in 2012, new superlatives have been reported from the country every year.
We have summarised the key background information, facts, potential and tips behind Singles' Day 2016 in an informative event profile which you can now download:
The excitement this year was particularly strong. Would Singles' Day 2016 succeed in again topping the previous year's record? Despite China's economic downturn that had filled the media headlines? On November 11 it finally was the day.
An increasing number of non-Chinese brands are included among the top sellers.
Among the top sellers on Singles' Day 2016 in China there was at least one non-Chinese producer in each category. Big players from Germany such as Audi and Adidas even managed to secure second spot in their respective categories. The category of cars and motorbikes are wholly dominated by non-Chinese companies.
American wholesaler Costco was even the Singles' Day top seller on Tmall Global this year. In one hour products valued at 3.14 million dollars changed hands.
The second largest online marketplace in China – JD.com also posted new records on Singles' Day with sales growing 59 percent year on year. 85 percent of customers used their mobile phone app.
In terms of logistics, JD.com draws on the latest technologies and uses drones, for example, to ship goods to remote rural areas.
40% of JD.com's customers bought fashion items and home furnishings.
In total, 42.5 million electrical appliances were ordered:
Customers also bought 1.1 million pairs of sports shoes.
Besides the big names among German brand retailers, medium-sized producers such as Aptamil (baby foods), Brita (water filters) and Lamy (writing systems) were also stongly represented.