Singles' Day, the world's largest online shopping event, took place in China on 11 November. It was the ninth time the event had taken place. Since sales for this colossal happening first exceeded twice that achieved by the long-standing leader – America's Cyber Monday – in 2012, new superlatives have been reported from the country every year.
We have summarised the key background information, facts, potential and tips behind Singles' Day 2017 in an informative event profile which you can now download:
The excitement this year was particularly strong. Would Singles' Day 2017 succeed in again topping the previous year's record? On November 11 it finally was the day.
An increasing number of non-Chinese brands are included among the top sellers.
Among the top sellers on Singles' Day 2017 in China there was at least one non-Chinese producer in each category. The well-known German brand Adidas even managed to secure second spot in the sports equipment category. Other European companies also achieved impressive success: while the French cosmetics manufacturer Lancôme made it third in the beauty products category, the trendy Danish brand Jack & Jones was able to secure spot five in the men's wear category.
The second largest online marketplace in China – JD.com also posted new records on Singles' Day 2017. Compared to the preveious year, sales grew by more than 50 percent to 19.1 billion dollars. 89 percent of customers used their mobile phone.
In terms of logistics, JD.com draws on the latest technologies and uses drones to ship goods to remote rural areas or for last minute deliveries.
JD.com sold more than 1.5 billion diapers and 20,000 tons of milk powder for newborns on Singles' Day 2017.
Within 24 hours, 400,000 watches were bought on JD.com - the manufacturer Tag Heuer surpassed last year's sales in just 15 minutes.
Within the first 30 minutes of Singles' Day 2017 air-conditioning worth 75 billion dollars were sold - this required 24 hours the year before.
Besides the big names among German brand retailers, medium-sized producers such as Aptamil (baby foods), Brita (water filters), Lamy (writing systems) and Alpecin (shampoo) were also stongly represented.