Christmas 2014 was a hectic period for the team at Hermes. It’s also been a very successful peak period, with our network processing 24.4 million parcels in total, which represented a year-on-year rise of 15% and surpassed the average industry growth (11.6%).
Retailers will continue to miss opportunities to secure more sales unless they provide online shoppers with the right information on deliveries, refunds and returns, according to new research conducted by Hermes, the consumer delivery specialist. In the lead-up to Christmas, 40% of customers abandoned their baskets before confirming their purchases.
British consumers are feeling flush in the lead-up to Christmas with almost half of people admitting to shopping online whilst sat on the toilet. 46% of shoppers from both the UK and France said they shop on the loo, proving that it’s more than just a flash in the pan, whilst only 30% of German shoppers bought whilst sitting on the throne.
Hermes, the consumer delivery specialist, has seen a large number of retailers sign-up to its new free app service which has been designed to enhance the customer delivery experience during the peak season and improve customer satisfaction. Online shoppers can now access real-time updates about the status of their Hermes deliveries on a smartphone or tablet via the Hermes Parcel Manager app.
British consumers are taking the lead across Europe and spending substantially more online than those in France and Germany as the online shopping phenomenon continues to gather speed. According to the latest industry research, twice as many Brits (27%) have shopped online during the last three months than the French (14%) and nearly three times more than the Germans (10%).