Mark Rice, Senior Business and Product Development Manager
I’ve noticed recently, that more businesses have gradually started sending me text messages. I can book a doctor’s appointment, taxi or order some new clothes online and I’m guaranteed to receive a text confirmation from that service.
So why have I become accustomed to receiving texts from pretty much everybody? Perhaps it’s because businesses know that, unlike my personal inbox, I read all of my text messages. I’m not alone either. The average person looks at their phone 150 times a day which means that 97.5% of texts are being read within five seconds of being received. With 7 in 10 of the world’s population predicted to be using smartphones by 2020, there’s no denying that mobile is changing the world.